Gradient colors plastic bag packaging design for modern energetic brand with patter and HI logo

Energy of Geometric Branding for "A Health Initiative"

"A Health Initiative" is a modern athleisure clothing line designed to inspire personal growth, sustainability, and consistent self-improvement. The brand is aimed at individuals who are passionate about self-mastery, embodying an entrepreneurial spirit, thrill-seeking energy, and a focused mindset. The company was looking for branding that would bring like-minded people together to create a strong community centered around shared values and goals.

Geometric HI letters logo design icon grid.
Geometric HI letters logo design icon grid.
Safe area grid for logo design with a geometric 'HI' icon in neon gradient colors.
Safe area grid for logo design with a geometric 'HI' icon in neon gradient colors.

Solution

We always start by sketching numerous ideas on paper to explore different possibilities. One of the concepts was to combine the letters "H" and "I" using modern geometric shapes. This idea aligned with the client's desire to emphasize movement and transformation, which reflects the brand's focus on continual progress and development. The logo captures the essence of ongoing progression, embracing imperfection as an integral part of the transformation journey.

The branding solution features a dynamic, abstract logo design incorporating geometric shapes that spell "HI," symbolizing constant motion and transformation. The use of bright, contrasting colors highlights the vibrancy and energy of the target audience. The logo’s contemporary design is versatile, making it suitable for various applications across the brand's athleisure products.

Result

The final brand identity successfully connects with the target audience of entrepreneurial and thrill-seeking individuals. The branding embodies the values of progression and transformation, setting the brand apart from competitors by blending the aspirational qualities of Nike, the cultural focus of Adidas, and the environmental consciousness of PANGAIA. The visual identity and brand messaging effectively communicate the brand's commitment to consistency, simplicity, and sustainability.

Client: A Health Initiative Year: 2024

Minimalist logo design hand-drawn sketches on paper.
Minimalist logo design hand-drawn sketches on paper.
A Health Initiative minimalist logo design with a geometric 'HI' icon in neon gradient colors.
A Health Initiative minimalist logo design with a geometric 'HI' icon in neon gradient colors.
A Health Initiative minimalist logo design with a geometric 'HI' icon in neon gradient colors.
A Health Initiative minimalist logo design with a geometric 'HI' icon in neon gradient colors.
Energetic color palette for modern geometric branding off sport apparel brand.
Energetic color palette for modern geometric branding off sport apparel brand.
Modern bold fonts pairing for modern apparel brand.
Modern bold fonts pairing for modern apparel brand.
Tittle and paragraph example for modern sport apparel brand.
Tittle and paragraph example for modern sport apparel brand.
Modern energetic social media cover design for modern sustainable clothes brand.
Modern energetic social media cover design for modern sustainable clothes brand.
Energetic box packaging design with gradient pattern and logo design for 'a health initiative' brand
Energetic box packaging design with gradient pattern and logo design for 'a health initiative' brand