Energy of Geometric Branding for "A Health Initiative"

A Health Initiative" is a modern athleisure clothing line designed to inspire personal growth, sustainability, and consistent self-improvement. The brand is aimed at individuals who are passionate about self-mastery, embodying an entrepreneurial spirit, thrill-seeking energy, and a focused mindset. The company was looking for branding that would bring like-minded people together to create a strong community centered around shared values and goals.

About

We always start by sketching numerous ideas on paper to explore different possibilities. One of the concepts was to combine the letters "H" and "I" using modern geometric shapes. This idea aligned with the client's desire to emphasize movement and transformation, which reflects the brand's focus on continual progress and development. The logo captures the essence of ongoing progression, embracing imperfection as an integral part of the transformation journey.

The branding solution features a dynamic, abstract logo design incorporating geometric shapes that spell "HI," symbolizing constant motion and transformation. The use of bright, contrasting colors highlights the vibrancy and energy of the target audience. The logo’s contemporary design is versatile, making it suitable for various applications across the brand's athleisure products.

Solution

Result

The final brand identity successfully connects with the target audience of entrepreneurial and thrill-seeking individuals. The branding embodies the values of progression and transformation, setting the brand apart from competitors by blending the aspirational qualities of Nike, the cultural focus of Adidas, and the environmental consciousness of PANGAIA. The visual identity and brand messaging effectively communicate the brand's commitment to consistency, simplicity, and sustainability.

Year: 2024

Client: A Health Initiative