What Makes a Truly Great Logo?

There are only two key characteristics of a great logo design. Discover what lies behind these main features and how to create the perfect logo for your brand.

Sofia Gazarian

9/8/20242 min read

Black and white illustration of the woman creating a logo design
Black and white illustration of the woman creating a logo design
Uniqueness

Not just because it should stand out (although it obviously should), but because it is supposed to capture your brand's personality and be as unique as your fingerprint!

Of course, a great logo needs to fit your industry. For example, people expect a tech company to have a sleek, modern logo, while something colorful and fun is more commonly associated with a children’s toy company. But it should also represent your story and reflect what your brand is about. This is the whole point of branding!

A logo is more than just a pretty graphic - it’s the face of your brand and often the first thing people notice about your business. There are plenty of long lists out there that can leave you feeling lost and overwhelmed, but we believe there are only two main attributes that will make your logo truly great!

Demontstration of how strong brand identity change a logo design of an agriculture company
Demontstration of how strong brand identity change a logo design of an agriculture company
Simplicity

The logo we created for EcoGrow, a sustainable agriculture company, emphasizes its mission for a greener future, distinguishing it from other farms through its focus on sustainability and innovation.

Our goal is to create a design that is unmistakably yours - something that can't be confused with anyone else’s. We dive deep into understanding your business to ensure the logo fits just right - relevant, but most importantly, unique

Versatile, memorable, timeless - these are all sides of the same coin: clear and simple design. The best logos are incredibly straightforward yet instantly recognizable. A simple logo is easier to remember and more likely to stand the test of time.

Although I have to admit that we personally love detailed, retro, or hand-drawn designs, but we aim for logos that are clean, clear, and powerful without being cluttered because these are not just beautiful - they work. And they work everywhere - from a giant billboard to a tiny favicon on your website. It needs to be versatile enough to adapt to different sizes, colors, and mediums.

The process of creating unique and simple logo design for sustainable farm company
The process of creating unique and simple logo design for sustainable farm company
Let’s Create Something Great Together!

The logo design seamlessly blends a leaf with the sun icon, embodying the company's dedication to sustainable farming and harnessing natural energy in a modern way.

Simplicity also makes it timeless - relevant today and still fresh years from now. That’s why it’s not just about stripping away the details - it’s about distilling your brand down to its essence. This is how we create designs that are not just seen but remembered.

A great logo is more than just a cool image or font. It’s about crafting a symbol that represents your business the best way. To do so, we combine your vision (the uniqueness) with our skills (to show the essence).

Let’s work together to create a logo that not only looks fantastic but also tells your brand’s story the most effectively. Your brand deserves it, and we’re here to bring it to life!